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Demo Video (9-minutes)

Video Presentation (60-minutes): How My Mentor Went From $8 M - $ 50 M Over The Last Decade

For Motivated Construction Industry Owners & Executives

Check Our Our Social Proof from the Contracting Industry and Assets

  • Get the Case Study Index Here.
  • Learn to set up your Sales people digitally with Calendly & Zoom here.
  • View the Sales Transformation Action Flow Here.
  • Get the Baseline Sales Process Schematic Here.
  • Read the Sales Measuring (CRM) Playbook Thesis Here.

200 + Clients Helped And Counting...

Social Proof Index

Target Roofers

From Quote & Hope, Spray & Pray (closing 22%) to Relational, Consultative & Predictable (closing over 35% and climbing) in 8 months.

Woodiwiss Painting

Selling value to prospects who are “willing to pay more”, having their best year yet despite being shut down for 6-weeks!

CFS Roofing Owner David Crowther and VP Tammy Hall

They share how their closing ratio doubled. They went from $22 M to $35 M in 18 months and has a fleet of trucks swarming their market and just moved into a new building after busting at the seams.

AIC Roofing Owner Blaine Adams

$3 - $7.5 + Million of residential retail sales in 24 months.

Increase Average Ticket Sizes. Boost Closing Ratios. Shorten Selling Cycles. Make it rain gross profit margin.

Here's an example of a Sales Professional selling a $1 Million dollar job inside of 3 months of the training. Easily paying for the program 3 X over.

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Maxwell Roofing

Maxwell Roofing: $10 - $20 Million of Commercial Negotiated Sales in 5 years and Successful transition of Generational Leadership

Moss Roofing

Adam Moss took over his family business and shares how Sales Accelerator has paid for itself 50-60 times over within 12 months, not to mention his quality of life has changed now that he has a standardized selling system.

CIG Construction Owners Janice & Kelly Stitzer

Frustrated with the unpredictability of performing residential roofing in a storm market, they switched to Commercial after ten years in residential. With our help they went from a standing stop, $0 - $5 M in 24 months.

CFS Roofing Account Manager Leland Bishop

Went from reactive and untrained in selling to absolutely slaying it. $30K - $150K of High-Margin Service Sales per month in 12 months

Step up to the Big Leagues.

Here's another example of a Sales Professional selling a $1 Million dollar job inside of 9 months of the training, with an emphasis on leading with service and building the relationship. Your team will become stone-cold closers and you'll become hilariously profitable.

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Pride Roofing & Construction

From $0 - $4.3 Million in Roofing Sales, from a standing halt, out of his house, bootstrapped. Now moved into brick and mortar

Peak to Peak Roofing

Damen Vagge, Sales VP shares how they've had unpredictability in their storm driven business for 9 straight years and how they finally have certainty of their future growth with STG's help by breaking into Commercial.

Maxwell Roofing Account Manager

Kalen went from $0 - $150 K per month of Service sales without Roofing experience in 18 months.

"In the first 6 months, we have spent 20% less time surveying roofs for potential clients who were either not ready to buy or weren’t going to buy from us anyway. Our cold call to discovery meetings ration went from 10% to 20% overnight. When delivering a proposal we have cut off 40% of re-pricing it as we now gather all of the information up-front. This has allowed our companies to be more service-oriented as we not wasting our customers’ time and our time re-pricing things. It pays to hire Ryan Groth and his team as the return on investment is 15X in the first year alone."

Curtis Sutton
CEO - Rackley Roofing

"Ryan’s sales system and knowledge of CRM has taken not only our commercial sales game up, but our residential sales game has also improved almost instantly. If you want to improve conversions from lead to close, investing into Ryan’s program is a no-brainer. He's all about building relationships, which is what we need in our business to the most resilient we can be."

Ken Kelly
CEO - Kelly Roofing

"We brought Ryan in because of his knowledge and experience working with large commercial roofing companies. His baseline sales process and focus on leading with service and repairs have helped up build long-lasting relationships in our market, setting our sales reps up for success and creating the value we want to portray. Not only does Ryan know sales, but he’s also an awesome guy who does things right and lines up with our core values as a company."

Randy Brothers
CEO - Elite Roofing & Construction

"On the numbers side, I have two great stories to share; one of my guys couldn’t break the $250K contract size revenue ceiling and with some coaching and guidance from Ryan, just about 2 months after a training session he sold an $800K deal. The other story is about a roof inspector that we turned into sales and have been using Ryan’s program for just 6 months; he already sold $300K in re-roof last year and $300K in Service, but the best came in this week where he just landed a $1.1M re-roof deal with a client he developed last year from scratch."

Paulo Souza
President - PSI Roofing

"Ryan’s training and coaching transformed our team from “0 to 100” in a very short time. Our surveyors have become account managers, who are taking massive action and managing their time in a very professional manner. Our sales have tripled and our growth has become more predictable than ever. Ryan knows what he’s doing and it pays to bring his program into your business. "

David Crowther
CEO - Crowther Facility Services

Attention: Motivated Construction Owner or Executive

Transform From "Order Takers in a Bid-Shop" Into a "High-Performing Service & Sales Organization" and Triple Your Net Profit

You're a $5, $10, $50 or $100 Million Company, but you want more and you're stuck.

You've tried bidding more volume, adding more estimators, dropping your price and it still feels like you're a "bid-shop".

Or maybe you got started with a storm event and the boom of the economy, but you're afraid that with an economic downturn or a lack of a storm or hurricane, you're going to be scraping the barrel or even worse, go out of business.

Perhaps in order to grow, you jumped into the "Bid-World" and found yourself running a race to the bottom and you're not making any money in the end.

You've tried hiring "sales people" and they can't take a cold suspect to a closed a deal to save their life, much less forecast 30 days out.

You've tried implementing a sales process, but all it is at the end of the day is specs, plans, quality, features and benefits - but predicting the future of the business is still impossible because your pipeline is full of think it overs, put-offs and the sound of crickets.

You've spent thousands of dollars on marketing agencies, home advisor and lead generation services but it just never works out the way you hoped.

Because you don't have a proven sales system from contact to contract, you can't delegate. Because you can't delegate, you're stuck working in the business and it's hard to see yourself working on larger items, or taking the family vacation your spouse begs you for, or give to your local charity as generously as you'd like.

You know that you would be wildly successful but you just don't have a proven sales and lead generation system with your ideal clients.

If you did, you know it would make all of the difference in the world.

Background Story: Proven Sales System from "the Best"

In 2013, I witnessed what I teach today from my construction business mentor Gregg Wallick, CEO of Best Roofing who has been climbing his own golden revenue mountain since building on the sales and branding methodology that I am teaching the industry today. Since I met him to launch and bootstrap Followup CRM, he taught me all of his ways. I've been a witness and a student. Now, I am the teacher. He's gone from $20 million (when I met him) to upwards to $60 million, predictably. 

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Achieve "Contractor Nirvana", Making Revenue Predictable a Breaking into the High-End Clientele and Commercial Market with the Account Executive Model

  • Here's an example of an Account Executive using our system after only 12 months removed from being a women's shoe salesman at Nordstrom
  • Recession Proof your business with a service sales approach
  • Gain the structure, compensation plan, CRM analytics, sales process, training, coaching and community to propel you forward.
  • Crank up your margins and don't compete on price, but develop long term partnerships with your clients using this system.
  • Because of the relationship, you'll be the first to consult the end user on a full restoration and replacement plan.
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Lead Your Squad to "Contractor Nirvana"

  • This is an example of what Kris Wagner and his team at Pride Roofing & Construction did from a standing halt, from his home, bootstrapped. Now he's moving into brick and mortar.
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Professionally Analyze your Team Members' Selling Competencies against National Benchmarks

Don't force someone to adhere to a selling process and then watch them fail.

With our Sales Evaluation, we will unlock the limiting beliefs that are sabotaging their ability to make it rain faster than any other method.

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Sales Transformation Action Flow

Get our Sales Process for Consistent Results.

  • With our sales process and training, you can scale confidently and consistency. 
  • We don't teach "spec-selling" but "fact-finding" and striking an absolute nerve in your prospects minds that get them to whip out their wallets.
  • With our consulting and strategy, you will gain CLARITY and FOCUS.
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Build a Relationship Based, High Performing Contracting Sales Organization. Growth will Happen.

If you want to move into a new building, buy a dope estate, have a system and culture that attracts and retains high performers. If you want to give back to your community and live generously, you need to build a Brand & a Structured Sales Organization for Predictable Growth.

Join 100+ Legitimate Contracting Entreprenuers

Our Community is building culture, investing into new technology, attracting high-performers and dumping the riff raff.

Join 100+ Razor Sharp Sales Leaders

Our Community is Quietly Making it Rain Gross Profit Margin, Working Smarter, not Harder, Taking their Teams on Retreats to the Mountains, all while Building a Market Leading Brand.

Frequently Asked Questions

 ABSOLUTELY, do you want to sell more add-ons, upgrades for more margin and larger deal sizes?

 YES, this is a system, mindset and skills that when mastered, can grow any type of business.

Absolutely, the program has a series of questions that is part of the magic of this system.

We have worked with 100+ contracting companies from over a dozen trade niches and our track record is extremely strong.

We commit to you as you commit to us. This process will give you immediate gains but will need long-term commitment for it to work.

Well, yes, if you have people who want to grow then we will see results, then adjust accordingly after the proven system is adopted.

Join 100+ Razor Sharp Sales Leaders

Our Community is Quietly Making it Rain Gross Profit Margin, Working Smarter, not Harder, Taking their Teams on Retreats to the Mountains, all while Building a Market Leading Brand.